I have a confession to make. I have social media ennui. I’m tired of reading and hearing about about social media and nonprofits, and I’m annoyed that social media is taking up so much of the air space in the #nptech world.
As you know, I’m a bit of a technology curmudgeon, but I’m far from a luddite – I’m an early adopter, for the most part. I’m a fairly active user of Facebook, LinkedIn, Twitter, and some other social networking sites, and have been for years now. I certainly have followed and friended lots of organizations on these networks (particularly on Twitter, but also some more personally relevant to me on Facebook.) The apps I use most on my phone include the Facebook app for Android and Tweetdeck.
I spend some amount of my Drupal and WordPress development time, both for my clients and for myself, in setting up one or two-way integrations between websites and social media sites. I understand how the varied APIs work, and have to keep on top of whether I should be using a “like” or a “share” button for Facebook. I’ve been using social media to actively promote my new science fiction books.
In other words, I don’t avoid social media, I use it a lot, and I actively facilitate my clients use of social media integration with their web presence. (And I use hashtags in blog entries!)
But I’m still bored silly. Case in point: A new report out from IBM on Social CRM. It’s geared toward a for-profit audience, but it certainly has some reasonably useful lessons for nonprofits, and it has been a topic of conversation in the #nptech world today. But there isn’t anything in this report I haven’t read a dozen times already. It doesn’t help organizations bridge the huge data and workflow gap present between their traditional CRM/Donation management systems and their social media interactions. And if I hear the buzz phrase “game changer” one more time, I’m going to puke. It’s hype designed to sell things. And hype designed to sell things isn’t necessarily going to help make the world a better place.
No one should take this post personally. I’m very glad that most of my #socialmedia #nptech colleagues talk a lot about ROI of social media, and really try and figure out what works, and what doesn’t. But we’ve had, what 3 or 4 years solid of nonprofits using this stuff. Can it be demoted now?
So what do I want us to talk more about? How about lowering the costs of software by using open source and collaboratively developing software? How about data standards to help us share information more easily? How about finishing the work we did on getting the expensive CRM vendors to really open up their APIs so that organizations can better integrate their systems? Maybe talking how to deal with neglected nonprofit verticals like client management? Helping accidental techies get the training they need so that they can do more work in-house? Nonprofits who need tech help partnering with local organizations who provide training to the unemployed and ex-offender? The list goes on and on.
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