LinkedIn, the serious MBA wielding brother to the Facebook fratboy and the MySpace rockergrrl, is really putting on the suit now. They’ve included some new features like a new personal homepage with things like “Company Updates” – news about your company, and other business-friendly features. Also, they have a partnership with Business Week – so you can see how you are connected to companies and indivuals covered by clicking on links.
It all sounds like LinkedIn wants to pull all of those people who have been migrating to Facebook back into their fold, with the idea that LinkedIn is serious about business. It’s an interesting strategy. So, how is this relevant to nonprofits?
I expect that this will enhance the appeal of LinkedIn for nonprofit executives, staff, and consultants for our own networking needs. I think in some ways, this might decrease LinkedIn’s usefulness as a platform for fundraising or constituent-building by nonprofits (it has always seemed less viable for this than either Facebook or MySpace.)
Hat tip to Marshall Kirkpatrick who tweeted about his Read/Write web post (wow, twitter has already come in handy.)
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